Tips on How to Use Coupons as an Effective Marketing Tool

There is a growing requirement for vouchers by clients. In order to make the most of this, you should use them as an advertising tool to secure more customers. Coupons can be issued by manufacturers or some other retailer to their customers and can be distributed electronically, direct mail or any other marketing means. A coupon includes special offers or specific savings amount to lure customers to purchase particular goods and services from specific outlets. Here are a few of the elements you need to think about if you would like to use coupons for marketing your retail organization.

Set an Expiration Date

Coupons always have an expiry date. This is important especially as it creates a sense of urgency for the client to use it. Another advantage of this expiration date is the fact that it protects you from exposure in the sense that no customer will appear with a voucher from a couple of years ago when the offer has expired and hope to redeem the coupon.
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State Limitations
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Make sure that the print on your coupon is clearly visible. Also make certain that you state the limitations as per the usage of this coupon to prevent misinterpretation by the customer. For example a customer can heap a number of coupons in an offer and can even use them in an expired offer. However if you had set your limitations clearly, like “might not be used in combination with any other offer” you might safe yourself from such a trouble. Additionally provide geographic limitations for the voucher.

Visibility of the Face Value

Like any other marketing tool, coupons have to compete for the attention of the customer. The offer or face value number should be made to look large as that is the only thing which customers are mostly interested in.

Make the Coupon Easy to Redeem

Coupons have numerous exceptions or need the consumer to meet many requirements before redeeming them. But this shouldn’t be the situation, make your coupon simple and easy to redeem if you want to impress your clients with your customer service. If you complicate the process of redeeming a voucher it will do much more harm to your business than good because it compromises on customer experience.

Make Employees Aware of the Coupon

Inform your employees about the coupon and train them on how to handle them. Avoid instances where employees have no idea about the availability of coupons and will only be aware when the customer shows up with the coupon. This will create an impression your business is disorganized.

Note that vouchers will deliver value to your merchandise. Make the process of redeeming the coupon a pleasant experience for the customer. Redeem them with a grin. Do not make the customer feel like they are doing a wrong thing when using a coupon. When managed well, a coupon can be a very effective advertising tool for your brand.